THE SOUND OF A COFFEE MACHINE

One of my best friends flew in from Tanzania some 2 weeks ago and of course we had to get together and chill, relax, talk, eat, and more of the good stuff.

So, we were sitting at this place on the beach and at one point we were having a pretty important conversation and this fucking annoying coffee machine starts making sounds as if WWIII had started.

I literally had to raise my volume for me to hear myself talking and all heads were turned to said coffee machine. (If only had I recorded the sound, you would know I’m not exaggerating here.)

Seriously, if you’re going to run a restaurant/café/whatever, invest in a coffee machine that actually lets your customers talk while brewing a coffee.

It’s not that hard. Really.

I’ve been in many a restaurant and have never heard a coffee machine that loud.

My point being is that when you run a business, think about ALL the aspects of your business, even the little ones, ‘cause one little thing could literally steer a customer away.

For example, I would never go back to this place for anything business related.

I have other and better options.

Vitamin C+ (4)If your audience has other and BETTER options, believe me when I say they won’t choose YOU to do business with, but the other and better option.

So think about the FEELING you give a POTENTIAL client, the feeling you give a NEW client, the feeling you give a PAST client.

Think about the smoothness of your chosen systems. Can someone easily book a call with you or do they have to email you back and forth? How about the handling of their payment?

Etc. Etc.

It’s all intertwined and an important aspect of your business.

As far as systems go, I’m not the expert. (I do highly recommend Jenny Kuo if you’re in need of someone who can help you set up killer systems.)

But when it comes to copy, I do know a thing or two. Like for example how to turn every experience into effective content for your business, just like I did now with the coffee machine.

I know the importance of good copy in ANY business AND I know how you can IMPROVE your CONVERSION simply by using the power of words.

If this is something that doesn’t come natural to you, no worries, even YOU can learn how to write effectively.

I tell all about the how’s, the what’s and the what not’s in my Winning Copy Mastermind.

Care to join? Interested? Curious to learn more? Head on over here: www.melissahottinga.com/winning-copy-mastermind

xo Melissa

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